How to Research Your Animation Competition so You Can Make Sure Your Demo Reel Will Compete

In this post I’m going to show you how to research the competition so you can make sure your reel can compete.

Get your FREE copy of the Animation Job Market Readiness Checklist to make sure you are ready for your job search. Click here: https://awff53f.aweberpages.com/p/0d7478a2-b1e6-497f-8141-754101dbb1f3

Hi Friend. Tim Lannon here from Animation Insights .com.

When it comes to researching the job market, LinkedIn is your best friend.

In my course, Reel, Resume, and Research, I show you several ways that you can use LinkedIn to improve your positioning in the job market.

One of those ways is researching your competition.

There are multiple ways you can do this and I’m going to share one of them with you now.

Let’s go over to LinkedIn.

The easiest thing to do is to enter the name of a school that teaches animation, plus the current year, plus an animation related keyword, like animation, modeling lighting, motion graphics. Whatever your specialty is going to be.

Next you search through the results and you look for people who are graduating. You have to click on their profile, and scroll down a little bit and see what their education status is, and most of the time they will list the years they are in school. And if they are graduating in the current year, then you know that they are someone who will be looking for a job at the same time you are, assuming you are graduating in the current year.

If you’re a junior, or a sophomore, or even earlier and you’re just using this research to get ahead of the game, this is still really helpful to see who is graduating now, what the quality of their work is, and you can also start to keep a list of people that are in your same year, so that you know exactly who you will be up against when the time comes for you to graduate.

Once you find people that are in the years you want to observe, the next step is to look and see if they have a reel or a website already online. If you go up to contact information, usually web sites are listed here.

Sometimes people will post their demo reel in their actual LinkedIn page, and that makes it even easier for you.

Once you find their demo reel, watch it and make notes about it. You want to notice what kind of work they are displaying, the quality of that work, what order that work is in on their reels, and any other observations that you think might be helpful.

Now, this does not mean you are supposed to copy this person. This is your competition. It doesn’t mean they are necessarily better than you or that they’re going to get the job and you won’t. You might be better than them and you might get the job.

But, as you look at more and more reels, and study more and more people, it will give you an idea of what you’re up against.

There are other research methods in my course that talk about how to look at people who have already gotten hired, and those are the people you should try to emulate because they have gotten the jobs.

Research is just one of the ten items on my Animation Job Market Readiness Checklist. This checklist is free, and you can download it by clicking below.

Are you ready to hit the job market?

Are you going to be able to compete?

Well get this checklist to find out. Get your FREE copy of the Animation Job Market Readiness Checklist to make sure you are ready for your job search. Click here: https://awff53f.aweberpages.com/p/0d7478a2-b1e6-497f-8141-754101dbb1f3

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